Lori Senecal is a global management expert and an executive leader who has created her career through a deep understanding of her field. In March 2015, Lori was announced as the global Chief executive officer at the Crispin Porter & Bogusky Company, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. Recently, the company did not have this position, nonetheless, they created it specifically for Lori Senecal. Senecal was asked to take this task due to her talents and her leadership skills. She has a keen understanding of the global markets, an in depth knowledge of growth and how to incorporate cutting edge technology into businesses. Senecal has shown the world her skills in fostering good relations among her clients and businesses, and for that has worked alongside multi-million dollar empires such as BMW and Coca-Cola.
Lori began her career after graduating from McGill University with a bachelors in commerce. In 2003, she helped found the McCann Erickson company and worked there as one of the executives for four years. She was made the global chief innovation officer for the McCann Worldgroup in 2006. Here, she garnered adequate knowledge and skills that helped her come up with strategies to move her company into global excellence. After which, she was sought out by Kirshenbaum Bond & Partners as the president and CEO. In 2012, she was made the chairman and CEO and ensured the company was steered in the right direction.
Lori is not new to management and will use her knowledge and skills to steer both companies into achieving great success. She is also widely known for her desire to appreciate and recognize talent. The Huffington Post even say that her leadership traits are seen on how she handles her employees and encourages them to follow their desires and passions.
Lori graced an appearance at the 3% Conference as one of the few women in the creative directing sector. The 3% Conference is a movement that acknowledges women in power and in leadership. Lori having been a leader for various big companies across the globe, and has since shown her mastery of the global marketing and innovative industry. This knowledge gets her a position as one of the 3% of women in major leadership positions in the world.