When anyone is asked why someone would start a business, the most common answer they would give is to make money. However, there are many different ways to make money. At the same time, when business owners and entrepreneurs are asked why they start a business, they will give plenty of different answers. Often times, it takes a lot of thought and work to get a business off the ground. Also, given that it often takes a while to actually make money and profit from the work being done, the business owner has to have a very good reason to start a business.
With Kate Hudson, she has started Fabletics not to sell products but to send positive messages. These messages that Kate Hudson is sending is almost the opposite of the messages that people have been receiving from society for the longest time. Kate Hudson wants to teach people to accept themselves as they are. However, she has found that one way to send this type of message is by selling the products that show this. Given that she is marketing to women of all sizes, some of them are dealing with issues with their self esteem and acceptance. Therefore, she presents customers with stylish clothing of various sizes.
When an entrepreneur determines the purpose behind the business, the next step is to express the reasons. There are many platforms that can be chosen for talking about the reasons. Among the platforms that can be used are blogs, articles. press releases, social media, and video. When customers are on board with the purpose, they are more likely to buy the products that are being offered to them.
People are more likely to get behind a company that has a vision other than making money. When they see that the money is going towards a purpose and a message that is positive and helpful for them, they will want to be a large part of it. Then the business owner of companies like Fabletics can run promotions and coupons that are successful on a regular basis. One of the best things to do is constantly motivate someone to visit the business with new promotions.